Expressing a concept, a feeling, an atmosphere in order to create a cozy and captivating environment that gives visitors the immediate impression of finding themselves in the right place and with the right people. A permanent set-up such as a shop, a restaurant or the exhibition area of a museum must tell the story of the product, express the personality of the owner, impress the public.

What to do first...

• Analysis of the location with surveys and photoshooting
• Concept study and design
• Feasibility study of the concept at the various locations
• Preparation of a draft design
• 3D production and illustration of the objects and the environment
• Choosing material samples
• Study of the lighting system
• Study of the AV system
• Completion and presentation of the final project
• Study of the logo and sign design
• Collection of documentation and handling of paperwork such as permits, authorizations, certification and safety aspects
• Work direction
• Art direction

... to launch the activity

• Study and production of the presentation material
• Organization and coordination of the inauguration of the new activity
• Idea and production of the paper and electronic invitation card
• Study and production of promotional gadgets

…and afterwards

• Contacts with local newspapers and interviews with the customer
• Preparation of articles and advertisements
• Photoshooting
• Website production
• Creation of a customer mailing list (consolidated and potential) to whom periodically send news and invitations
• Maintenance work on the structure (if required)

To enter a new market or widen the confines of the present one. There are many events that may help reach these objectives. It is therefore fundamental to choose the shows at which you would like to participate, analyzing the prospects offered by each event and establishing an annual program. Good planning will allow you to study a basic project, re-utilize it wholly or partially, hence at a cost that can be amortized in the course several initiatives, without losing continuity of the image and visual identification – fundamental elements for recognition.

What to do first...

• Booth design and production in conformity with show directives
• Graphic study coordinated with the company’s corporate image
• Identification of the mailing list, creation and production of the invitation ticket to the show
• Contacts with show entities for authorizations and documentation
• Production of advertisement campaign for preparation for the event

...and also

• Contact with main trade publications and mailing of articles and news describing the products to be presented
• Compilation of press releases for journalists (including translations, if required)
• Study and production of informative material (institutional brochures, catalogues, product folders, etc.)
• Study and production of promotional gadgets, general or dedicated to a particular trade show
• Photoshooting
• Study and production of custom movies or advertising spots
• Work direction
• Art direction

...during

• Creation of customer registration card
• Organization of a press conference with the main trade publications
• Organization of events collateral to the show
• Catering service during the entire period of the event
• Hostess service
• Translation service
• Transport
• On-site assistance

...and afterwards

• Dismantling and transport of the structure
• Warehousing of material that may be re-used for future exhibitions
• Analysis of customer reply cards at the end of the show and mailing of informative material
• Data collection of registered participants
• Definition of specialized sales proposals
• Definition of recall schedule
• Mailing of requested technical documentation